Increase the Return on your Analyst Relations Spend
Vendors engage with industry analysts such as Gartner, to gain objective insight into their industry and specific area of IT. Thousands of analysts produce a plethora of comprehensive research every year and tapping into this to help drive business strategy is a smart move for software and technology companies to help drive awareness and place themselves firmly within the vendor landscape.
On the flip side, analysts are incredibly well connected with CIO's and your buying audience. Buyers are increasingly faced with more complex sales proposals, involving various pricing options, licensing models and maintenance options and IT Directors and CIO's are turning to analysts for their advice as well as their thoughts on alterative solutions. Another great reason to get on your analysts radar!
Proactivity is the key to ensue a great ROI from any marketing budget spent on analyst relations. Without continual management of the analyst relationships, day-to-day marketing activities can all too easily take priority.
Vendors with limited marketing personnel and resource have relied upon Think Together to proactively engage with relevant analysts and work through an agreed engagement plan to maximize return and increase awareness.